Journal

Notes from the letter board

Longer-form planning pieces written between events — the details we repeat on calls, saved here so you can read them at midnight instead.

Freshly monogrammed crossbody bag held up by a happy event guest

June 2026 · Weddings

The welcome-party monogram bar, hour by hour

A start-to-finish playbook for the most requested format of the season — timing, tote counts, and the two mistakes that create lines.

 Embroidery machine running in a store window as part of a retail activation

June 2026 · Retail

The retail monogram activation, argued in numbers

Throughput, attach rates, and the gift-with-purchase structure — the case to bring to whoever owns your store's Q4 calendar.

 Shelf of embroidered cap styles used as monogram bar item samples

May 2026 · Planning

Totes, robes, or caps: choosing your monogram menu

Cost, pace, and keep-rate compared across the three core items — plus when to offer two and when one is plenty.